How to Create Your Elevator Pitch and Get Hired

How to Create Your Elevator Pitch and Get Hired Okay, hotshot. You’ve got 30 seconds to make the impression that’s going to get you the job. And†¦go! What, you stopped to think about it? Bzzzzzt. The moment is gone, and you can sense your opportunity window closing while the interviewer awkwardly shifts and looks at the clock. If only you’d had an elevator pitch ready to go.What is an Elevator Pitch?The â€Å"elevator pitch† is just a buzzword-y way of saying â€Å"snapshot of important points, stated briefly and to the point.† An elevator ride is typically short, so that’s why it makes a good namesake. In a career context, it means a quick overview your best points and your goals. But in general, it can really be about anything you’re trying to sell to the listener. For example, here are elevator pitches you could use to convince someone to watch a TV show:Game of Thrones is a fantasy-sci-fi drama that follows several different political factions jockeying for power in the kin gdom of Westeros. In addition to the political machinations, there are ice zombies threatening from the North. Oh, and there are dragons! It has something for everybody.Basically, the elevator pitch is a brief, snappy couple of sentences that tell the listener what they need to know- or, more specifically, what you want them to know. The goal isn’t to be a dry source of facts, but rather offer a few curated points that show the highlights.When Will You Need an Elevator Pitch?Although the elevator pitch is a perfect fit for our 140-characters-or-fewer society, you may not be asked to give your spiel in every job interview. However, it’s a great resource to have when you’re unexpectedly on the spot- like at a job fair, a networking event, or a social event where you just happen to be making small talk with a hiring manager at a company where you’d love to get your foot in the door. Though if you are at a social event, pick your timing wisely. Your new acqua intance may just want to talk about last night’s game or that hilarious viral video making the rounds, instead of talking shop.The elevator pitch is also an excellent answer to have on hand for the dreaded â€Å"tell me a little about yourself† question in an interview. Because you’ll already have some of your brightest talking points ready to go (more on that in a bit), you won’t have to spend precious interview time thinking about how to distill your professional self down to the essence. That question often comes at the beginning of the interview, so having your elevator pitch at the ready can help set a smooth, prepared, and confident tone for the rest of the interview.10 Tips for Your Elevator PitchIf you don’t know where to start, we have you covered- use the following 10 tips as a guide on crafting an ideal pitch that gets results.1. Keep it short.Remember, the elevator pitch is so named because it’s meant to last about as long as an elevator ride- about 30 seconds, and definitely less than 60 seconds. (We’re not talking about the Empire State Building elevator here.) That means you should have a few go-to sentences you can use. And while you’re writing, time yourself. If you find yourself creeping up on the minute mark, it’s time to revise and simplify.2. Be persuasive.That means being direct about your accomplishments and qualities, and leaving out qualifiers like â€Å"I guess,† â€Å"I think.† No time for modesty- make bold, declarative statements.3. Be concise.There are times when you will have a chance to expound on your resume, your experience, or your point of view. When asked for an elevator pitch, make sure you’re including only a few main points, and keep the sentences short and straightforward.4. Know your audience.It really depends on who you’re talking to, and what the context is. If you’re at a professional mixer with people who know your ind ustry inside and out, feel free to use a little jargon. If you’re talking to a recruiter or someone who may not know your professional world as well, keep your wording more general.5. Keep the tone professional.An elevator pitch is a confidence thing- you’re making a straightforward statement about yourself. However, it’s important not to be overconfident or too braggy. You want your accomplishments and goals to speak for themselves. You don’t want to turn off your listener just as you’re getting started. Similarly, using wit and humor is fine too- but always keep jokes fairly mild and professional.6. Mention your top skills.Your resume is where you can really break down your skill set, but in your elevator pitch, that is the time to mention that you’re a great communicator, or that you’ve got amazing organizational skills. Focus on the kinds of skills that add value to an organization, like leadership, teamwork, or attention to detai l. Here’s your chance to brag a little about your top skills, but again, be careful of using a boastful tone.7. Include (some of) your goals.This doesn’t need to be a detailed life plan, or your five-year professional plan. Remember, this is a highlight reel, so you’ll want to focus on your main professional goal, or what you’re seeking in this interview/conversation/etc. If you’re talking to an interviewer or recruiter, you don’t need to say something like â€Å"seeking a job as an accountant†Ã¢â‚¬ ¦they already know that. Instead, go with something like, â€Å"looking to take my financial skills and experience to the next level.†8. Answer big questions.When writing your elevator pitch, think about some overarching questions like:What’s the most important aspect of my background?What accomplishments do I have?What are my best skills?What do I want to get out of this pitch?What’s my biggest strength?What drives me the most?What would I like to achieve?Why did I choose my career?What do I like best about my job/career?What do I value the most?You don’t need to cram all of those Big Ideas into your elevator pitch, but you can mix and match them depending on the setting, and to whom you’re speaking.9. Be ready to follow up.If you’re giving your pitch to someone you’ve never met before and may not be talking to five minutes from now, have a business card on hand that you can pass along. If you’re in an interview, be ready to answer follow-up questions about anything you just said- examples that show your skills, or anecdotes about why you love your career.10. Practice like crazy.Do this in front of the mirror, your cat, or a trusted loved one. In the moment, you don’t want to appear stumbling or unprepared, but you also don’t want it to come off like a bored, rehearsed monologue. You want your elevator pitch to sound smooth and confident. This can help you modify things like speed (many of us talk too fast, especially when we’re trying to get through a set of lines), eye contact, and timing.Example Elevator PitchesLet’s look at some samples you can use while thinking about your own elevator pitch.I’m a graduate student in Communications, with a passion for working with special needs students. After completing my thesis in advanced language strategies for children with cognitive impairments, my goal is to work for an agency that specializes in implementing everyday educational programs that help students improve their reading and writing outcomes.After five years of working in corporate marketing and social media, I’ve decided to embrace my inner entrepreneur and start my own company. My company’s mission is providing no-nonsense, data-driven metrics that our clients can take and use right away in their day-to-day business. I want to provide big company expertise for small business owners. M y passion is â€Å"design with a conscience.† I design products that have a minimal impact on the environment, while maximizing sustainability. My background is in both design and environmental science, and I believe that we can make consumer products that combine convenience and responsibility.I’m the data guy. I look at complex metrics, and turn them into a big picture plan. And I love working as part of a team, where diverse ideas and perspectives can lead to better ways of doing things. I firmly believe that the status quo can always be improved.I’m a nurse-practitioner with more than 15 years of experience in patient care. With the challenges of working in healthcare, I know that patients often feel ignored or hustled through, so I’ve made it a priority in my career to make sure that every patient is heard, and gets the highest standards of care. I’m a recent grad, and although I don’t yet have years of experience in the field, I do hav e the organizational and people skills to take my career to the next level. I was just named the Volunteer of the Year, and I bring a high level of care and focus to everything I do.So what do you think? Are you ready to go forth and make a bold statement about who you are, in 30 seconds or less?

Viracocha and the Legendary Origins of the Inca

Viracocha and the Legendary Origins of the Inca Viracocha and the Legendary Origins of the Inca: The Inca people of the Andean region of South America had a complete creation myth which involved Viracocha, their Creator God. According to legend, Viracocha emerged from Lake Titicaca and created all of the things in the world, including man, before sailing off into the Pacific Ocean. The Inca Culture: The Inca culture of western South America was one of the most culturally rich and complex societies encountered by the Spanish during the Age of Conquest (1500-1550). The Inca ruled a mighty empire that stretched from present-day Colombia to Chile. They had complicated society ruled by the emperor in the city of Cuzco. Their religion centered on a small pantheon of gods including Viracocha, the Creator, Inti, the Sun, and Chuqui Illa, the Thunder. The constellations in the night sky were revered as special celestial animals. They also worshiped huacas: places and things that were somehow extraordinary, like a cave, a waterfall, a river or even a rock that had an interesting shape. Inca Record Keeping and the Spanish Chroniclers: It is important to note that although the Inca did not have writing, they had a sophisticated record-keeping system. They had a whole class of individuals whose duty it was to remember oral histories, passed down from generation to generation. They also had quipus, sets of knotted strings which were remarkably accurate, especially when dealing with numbers. It was by these means that the Inca creation myth was perpetuated. After the conquest, several Spanish chroniclers wrote down the creation myths they heard. Although they represent a valuable source, the Spanish were far from impartial: they thought they were hearing dangerous heresy and judged the information accordingly. Therefore, several different versions of the Inca creation myth exist: what follows is a compilation of sorts of the major points on which the chroniclers agree. Viracocha Creates the World: In the beginning, all was darkness and nothing existed. Viracocha the Creator came forth from the waters of Lake Titicaca and created the land and the sky before returning to the lake. He also created a race of people - in some versions of the story they were giants. These people and their leaders displeased Viracocha, so he came out of the lake again and flooded the world to destroy them. He also turned some of the men into stones. Then Viracocha created the Sun, Moon and stars. People are Made and Come Forth: Then Viracocha made men to populate the different areas and regions of the world. He created people, but left them inside the Earth. The Inca referred to the first men as Vari Viracocharuna. Viracocha then created another group of men, also called viracochas. He spoke to these viracochas and made them remember the different characteristics of the peoples that would populate the world. Then he sent all of the viracochas forth except for two. These viracochas went to the caves, streams, rivers and waterfalls of the land - every place where Viracocha had determined that people would come forth from the Earth. The viracochas spoke to the people in these places, telling them the time had come for them to come out of the Earth. The people came forth and populated the land. Viracocha and the Canas People: Viracocha then spoke to the two that had remained. He sent one to the east to the region called Andesuyo and the other to the west to Condesuyo. Their mission, like the other viracochas, was to awaken the people and tell them their stories. Viracocha himself set out in the direction of the city of Cuzco. As he went along, he awoke those people who were in his path but who had not yet been awakened. Along the way to Cuzco, he went to the province of Cacha and awoke the Canas people, who emerged from the Earth but did not recognize Viracocha. They attacked him and he made it rain fire upon a nearby mountain. The Canas threw themselves at his feet and he forgave them. Viracocha Founds Cuzco and Walks Over the Sea: Viracocha continued to Urcos, where he sat on the high mountain and gave the people a special statue. Then Viracocha founded the city of Cuzco. There, he called forth from the Earth the Orejones: these big-ears (they placed large golden discs in their earlobes) would become the lords and ruling class of Cuzco. Viracocha also gave Cuzco its name. Once that was done, he walked to the sea, awakening people as he went. When he reached the ocean, the other viracochas were waiting for him. Together they walked off across the ocean after giving his people one last word of advice: beware of false men who would come and claim that they were the returned viracochas. Variations of the Myth: Because of the number of conquered cultures, the means of keeping the story and the unreliable Spaniards who first wrote it down, there are several variations of the myth. For example, Pedro Sarmiento de Gamboa (1532-1592) tells a legend from the Caà ±ari people (who lived south of Quito) in which two brothers escaped Viracocha’s destructive flood by climbing a mountain. After the waters went down, they made a hut. One day they came home to find food and drink there for them. This happened several times, so one day they hid and saw two Caà ±ari women bring the food. The brothers came out of hiding but the women ran away. The men then prayed to Viracocha, asking him to send the women back. Viracocha granted their wish and the women came back: the legend says that all the Caà ±ari are descended from these four people. Father Bernabà © Cobo (1582-1657) tells the same story in greater detail. Importance of the Inca Creation Myth: This creation myth was very important to the Inca people. The places where the people emerged from the Earth, such as waterfalls, caves and springs, were venerated as huacas - special places inhabited by a sort of semi-divine spirit. At the place in Cacha where Viracocha allegedly called fire down upon the belligerent Canas people, the Inca built a shrine and revered it as a huaca. At Urcos, where Viracocha had sat and given the people a statue, they built a shrine as well. They made a massive bench made of gold to hold the statue. Francisco Pizarro would later claim the bench as part of his share of the loot from Cuzco. The nature of Inca religion was inclusive when it came to conquered cultures: when they conquered and subjugated a rival tribe, they incorporated that tribes beliefs in their religion (although in a lesser position to their own gods and beliefs). This inclusive philosophy is in stark contrast to the Spanish, who imposed Christianity on the conquered Inca while attempting to stamp out all vestiges of native religion. Because the Inca people allowed their vassals to keep their religious culture (to an extent) there were several creation stories at the time of the conquest, as Father Bernabà © Cobo points out: With regard to who these people may have been and where they escaped from that great inundation, they tell a thousand absurd stories. Each nation claims for itself the honor of having been the first people and that everyone else came from them. (Cobo, 11) Nevertheless, the different origin legends have a few elements in common and Viracocha was universally revered in Inca lands as the creator. Nowadays, the traditional Quechua people of South America - the descendants of the Inca - know this legend and others, but most have converted to Christianity and no longer believe in these legends in a religious sense. Sources: De Betanzos, Juan. (translated and edited by Roland Hamilton and Dana Buchanan) Narrative of the Incas. Austin: the University of Texas Press, 2006 (1996). Cobo, Bernabà ©. (translated by Roland Hamilton) Inca Religion and Customs. Austin: the University of Texas Press, 1990. Sarmiento de Gamboa, Pedro. (translated by Sir Clement Markham). History of the Incas. 1907. Mineola: Dover Publications, 1999.